Marketing in the tech industry is not straightforward. The landscape is evolving continuously – what’s cutting-edge today can become obsolete tomorrow. The products, solutions and services are often intangible and their benefits may not be easily quantifiable. The buyers are often not the consumers and are not always equipped to understand technology. At the same time, the competition is fierce and time-to-market is reducing every day.

Our marketing and creative services help you create the right positioning and messaging for the right people at the right time. We help your products, solutions and services stand out from the clutter and stay relevant in the ever-changing world of technology.

Our Services

Corporate Branding

Create, enhance, refresh or rebrand your corporate identity and its associated branding artifacts – Logos, PowerPoint & Document Templates, Letterheads, Business Cards, Identity Cards, Posters, Banners, Colour Palettes, etc.

Product Marketing

We help you to synthesize your product positioning, create relevant marketing messages and translate them into Product Sheets, Solution Briefs, Infographics, Brochures, Slide Decks, Whitepapers, E-books, Videos, etc.

Digital Marketing

SEO/SMO, ad campaigns, e-mail & SMS marketing, user surveys. Our campaigns are closed loops i.e. we continuously monitor the performance, reach and impact metrics of the campaigns, and can tweak them as and when needed.

UI/UX Designing

We help you to enhance your user satisfaction through consistent, intuitive and engaging visual design, interaction design, usability and accessibility across all physical and virtual touchpoints of your products and services.

Website Development

Internet is ubiquitous today and website has become the de-facto gateway to a company’s identity and offerings. We develop responsive, visually appealing and content-rich websites that deliver your marketing messages effectively.

Native App Development

For a richer experience and deeper user engagement, native mobile app is the way to go. We can create native apps for all mobile operating systems to give your users a feature-rich experience and a seamless interface to your offerings.

Creative Content Writing

Enhance user engagement by narrating stories that empathize with the users. Our creative writers create the content with right keywords and emotions which are consistent with your product/brand positioning and values.

Analytics & Insights

In the world of technology, every interaction generates data. We help you to combine, correlate and analyze data from multiple sources to derive actionable insights and predictive models that enable you to take data-driven decisions.

Data Visualization

Effective data-driven decision making needs the data to be available in the right format at the right time. We create high-end, intuitive and interactive data visualizations and dashboards catering to your specific business requirements.

Why Choose Us

We understand technology. Our team consists of people who have worked for and with global technology products and services leaders. They derive experience from working in multiple roles like product management, marketing, consulting, designing and engineering. We will work closely with you in every step of the process – from synthesizing the value proposition of your products/services to delivering the message. With our expertise, we help you to

How do we do it? We work collaboratively with you through our unique 6 I's Process depicted below. In every step of the process, we maintain constant communication with you to ensure alignment of our efforts with your expectations. The result - high quality artifacts delivered to you in optimal time.

The 6I's Process developed by Arth Digital

Imbibe

We learn about your company, products, solutions and services. We understand your competitive landscape and your current positioning. Then we understand your marketing requirements in detail.

Identify

Based on our discussions in previous step (why), we identity the scope of the project and the deliverable artifacts (what). We create a mutually agreed project plan (how) with timelines (when) to deliver the artifacts.

Ideate

It's time to put our creative brains to work. We generate ideas, and screen them for feasibility and alignment to your requirements, positioning and values. We present the shortlisted ideas to you to arrive at the chosen one.

Implement

In this step, we transform the chosen idea into the deliverable artifacts. This is where you start seeing actual results of the project. Depending on the scope, implementation can be divided into multiple phases.

Inspect

Collaboration is the key to any successful project. In addition to internal reviews, we also regularly share the work-in-progress artifacts with you to get your feedback. This helps us to avoid major rework and time overruns.

Iterate

Based on your feedback, the artifacts are modified, refined and further polished. This iteration cycle is repeated until the deliverables meet your expectations. Finally, the artifacts are delivered to you at the end of the project.

Contact Us

For sales inquiries or to know more about our services, reach out to us via any of the following

E-mail

info@arthdigital.media